Disciplines
Event StationeryBrand Catalogs & BrochuresPrint & Digital Collateral

Solo luxury stationery and print design practice working across hospitality, events, lifestyle, and cultural spaces.

Abu Dhabi, UAE — Worldwide
Available 2026
Selected Projects
01
Aegean Light — Wedding SuitePrivate Client
Stationery2025
02
Candlelit Vows — Wedding SuitePrivate Client
Stationery2025
03
Parisian Midnight Toast Private Client
Stationery2025
04
Soft BloomPrivate Client
Stationery2025
05
The VillaPrivate Client
Brochure2026
Paper Theory

About

I’m Elisa Braga, and Paper Theory is my solo luxury stationery and print design practice, working across hospitality, events, lifestyle, and cultural spaces. Rooted in my background in Visual Communications, I approach design through intentional storytelling, materiality, and experience, translating narratives into visual outcomes.

Approach & Mission

I develop visual directions that lead to refined design outcomes, with an editorial sensibility toward typography, pacing, and print finishes. My work is guided by thoughtful composition, intentional craft, and effective storytelling. I approach each project inspired by clarity, restraint, and atmosphere to shape how a visual piece is experienced.

In my practice, every detail carries meaning: craftsmanship, from paper selection to production techniques; storytelling, translating emotion and narrative into visual form; and human connection, creating digital and printed experiences that feel personal, thoughtful, and enduring.

Values

At Paper Theory, whenever possible, I prioritize sustainability by selecting FSC-certified papers, ensuring every sheet is responsibly sourced without compromising on quality. Each material is chosen with care, honoring its integrity and the sensory experience it brings. I aim to collaborate with suppliers, printers, and production partners who share similar values around craftsmanship, integrity, and ethical working conditions.

Paper Theory

Contact

I'd love to hear about your project. Reach out to discuss your stationery suite, publication, or print collateral — and I'll get back to you within two business days.

Paper Theory
The Villa
The Villa
The Villa
The Villa
The Villa
The Villa
The Villa
The Villa
The Villa
The Villa
The Villa
ClientPrivate Client
CategoryBrochure
Year2026

The Villa

An atmospheric and image-led editorial real estate brochure for the Villa Kampffmeyer, a historic residence overlooking the River Havel in Potsdam, Germany, and set within the UNESCO World Heritage landscape of the Palaces and Parks of Potsdam and Berlin.

An editorial approach rather than a conventional real estate brochure: historically aware and materially rich, positioning the villa as a heritage property with architectural presence and lasting value. The written content was kept to a minimum so the photography could carry the storytelling.

The cover was set in a deep burgundy, echoing the tones of the central atrium, one of the villa's defining spaces, giving the brochure a sense of warmth while keeping its sophisticated appearance. A subtle watermark, drawn from the villa's most prominent tree, runs through the piece as a further reminder of the estate's defining features, tying the graphic identity back to the landscape and reinforcing that this ultra-prime property's character comes as much from its surroundings as from its architecture.