Disciplines

Event StationeryBrand Catalogs & BrochuresPrint & Digital Collateral

Solo luxury stationery and print design practice working across hospitality, events, lifestyle, and cultural spaces.

Abu Dhabi, UAE — Worldwide

Available 2026

Selected Projects

Aegean Light — Wedding SuitePrivate Client

Stationery2025

Candlelit Vows — Wedding SuitePrivate Client

Stationery2025

Parisian Midnight Toast Private Client

Stationery2025

Soft BloomPrivate Client

Stationery2025

The VillaPrivate Client

Brochure2026

About

I’m Elisa Braga, and Paper Theory is my solo luxury stationery and print design practice, working across hospitality, events, lifestyle, and cultural spaces. Rooted in my background in Visual Communications, I approach design through intentional storytelling, materiality, and experience, translating narratives into visual outcomes.

Approach & Mission

I develop visual directions that lead to refined design outcomes, with an editorial sensibility toward typography, pacing, and print finishes. My work is guided by thoughtful composition, intentional craft, and effective storytelling. I approach each project inspired by clarity, restraint, and atmosphere to shape how a visual piece is experienced.

In my practice, every detail carries meaning: craftsmanship, from paper selection to production techniques; storytelling, translating emotion and narrative into visual form; and human connection, creating digital and printed experiences that feel personal, thoughtful, and enduring.

Values

At Paper Theory, whenever possible, I prioritize sustainability by selecting FSC-certified papers, ensuring every sheet is responsibly sourced without compromising on quality. Each material is chosen with care, honoring its integrity and the sensory experience it brings. I aim to collaborate with suppliers, printers, and production partners who share similar values around craftsmanship, integrity, and ethical working conditions.

Contact

I'd love to hear about your project. Reach out to discuss your stationery suite, publication, or print collateral — and I'll get back to you within two business days.

Emailhello@papertheory.ae

Instagram@papertheory.ae

ClientPrivate Client

CategoryStationery

Year2025

Soft Bloom

Designed for a springtime baby shower garden brunch, this suite draws from soft botanical details, gentle floral tones, and a warm, refined atmosphere. Designed for a springtime baby shower garden brunch, the suite draws from soft botanical detail, gentle floral tones, and a warm, refined atmosphere. Rather than the pink palette typically expected for a baby shower, the suite leans toward sage green, a less obvious choice that still feels warm without relying on convention.

The invitation was produced in a custom oval format, softening the sharp edges typical of printed stationery and reinforcing a more organic, welcoming feel. This project includes a custom oval invitation, envelope, and menu card.