Solo luxury editorial and stationery design practice working across hospitality, events, lifestyle, and cultural spaces.
I’m Elisa Braga, and Paper Theory is my solo luxury editorial and stationery design practice, working across hospitality, events, lifestyle, and cultural spaces. Rooted in my background in Visual Communications, I approach design through intentional storytelling, typography, materiality, and experience, translating narratives into visual outcomes.
Approach & Mission
I create refined editorial design outcomes for weddings, celebrations, hospitality, and lifestyle spaces. My work is guided by thoughtful composition, intentional craft, and effective storytelling. Inspired by clarity, restraint, and atmosphere, I approach each project with a strong editorial sensibility, carefully considering typography, pacing, materiality, and print finishes to shape how a visual piece is experienced.
In my practice, every detail carries meaning: craftsmanship, from paper selection to production techniques; storytelling, translating emotion and narrative into visual form; and human connection, creating digital and printed experiences that feel personal, thoughtful, and enduring.
Values
At Paper Theory, whenever possible, I prioritize sustainability by selecting FSC-certified papers, ensuring every sheet is responsibly sourced without compromising on quality. Each material is chosen with care, honoring its integrity and the sensory experience it brings. I aim to collaborate with suppliers, printers, and production partners who share similar values around craftsmanship, integrity, and ethical working conditions.
I'd love to hear about your project. Reach out to discuss your stationery suite, publication, or print collateral — and I'll get back to you within two business days.
Press launch collateral for the Ounass × Amina Muaddi collaboration, including invitation, tissue wrap, envelope, and thank-you card. The suite was conceived around the campaign's rose motif and produced in a limited run of 80 sets.